Agency: None   Direction: Armand Esteves   Format: Branding | Print | Digital 

Morimoto

This project is a conceptual rebranding. An exercise in brand identity, logo design, and application. I chose to rebrand the famous sushi restaurant Morimoto. I felt the current idenity was a depature from the rich culture and traditon its cuisine hailed from. The new identity I created is simple and is truly inspired by Japanese culture.

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