Agency: None   Direction: Armand Esteves   Format: Branding | Print | Digital 


This project is a conceptual rebranding. An exercise in brand identity, logo design, and application. I chose to rebrand the famous sushi restaurant Morimoto. I felt the current idenity was a depature from the rich culture and traditon its cuisine hailed from. The new identity I created is simple and is truly inspired by Japanese culture.